An Open Challenge - Nymble Content Marketing
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An Open Challenge

TO ALL RUNNING SHOE MANUFACTURERS

The Challenge:

Make a shoe for: the mid to fore-foot striker who lands on the outside of the foot, does not over pronate, has sufficient, but not excessive heel to toe drop and will last more than 200-250 miles on mainly road surfaces without causing undue stress on either foot.

I have yet to find ANY shoe that meets these specs. And it’s been a long search. I’ve needed one since I was 10 years old. I believe all of you running shoe companies have abdicated your responsibility to your customers in this way.

I understand your shoes have a natural breakdown that occurs over time – call it the wear/tear effect. I also even understand that the business requires a certain level of built-in obsolescence. You do have to sell shoes, after all. But I do not feel it is unreasonable to ask for one shoe in your line that’s made for the way I run – and to date, none of them really are. And again, it is not unreasonable to expect someone somewhere to make a shoe that I can expect to last more than 5 or 6 weeks.

With all the brilliant design minds and technology at your hands, I’m sure meeting this challenge is possible. My only question is whether there is a shoe company out there with the intestinal fortitude to build it.

My gauntlet is tossed at your feet. I hope one of you will pick it up. Send me a note if you’d like to discuss it.

Graphic Evidence of Your Shoes

New Balance 879 V3. 154 miles.

New Balance 879 V3. 154 miles.

New Balance 879 V3. 154 miles.

New Balance 879 V3. 154 miles.

On Cloud Surfer. 238 miles.

On Cloud Surfer. 238 miles.

Hoka One One. 169 miles.

Hoka One One. 169 miles.

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