Lyle Smith is the principal, founder and chief writer at NYMBLE. After experiencing enough of the agency world in and around New York City, he decided that there was a better way to deliver high quality content to clients. He isn’t threatened by competition because, he believes, competition makes NYMBLE better. And more often than not, the better work wins out in the end.
He’s won a variety of awards for his writing and web work. He has deep experience in financial marketing, email marketing, B2B, B2C, not-for-profit, content strategy, ghostwriting, annual reports and speechwriting. But, as always, the most important thing is to tell a great story.
What he’s most proud of personally is his beautiful wife, astoundingly smart 8-year old son and his two golden retrievers (that’s Elsa in the photo).
What he’s most proud of professionally is when his good friend and excellent legal eagle, Mark, introduced him unsolicited to a room full of people as “the best writer you’ll find anywhere around here.”
Give Lyle and NYMBLE a call. If he can’t help you himself, he probably knows who can.